Smart web marketing
Many companies already have a website but “it’s not working at all”. It’s like having opened a shop in a small alley, without even a sign and expecting customers to find you. Just as a real-life shop needs advertisement and promotion to attract customers, a website also needs to “get known” on the Internet and attract visitors.
At Green Corfu Services we have an integrated and comprehensive approach in the field of web marketing and try to utilize all possible methods of promotion to help boost a website’s statistics. As we mentioned earlier, the goal is for a website to be effective in terms of revenue, and this requires a proper promotion and marketing online.
The first and most important step for a website to attract visitors is the proper design. There are a couple of requirements a website must meet to be able to function correctly as a marketing and sales tool.
First of all, the website should be constructed in such a way that it’s “readable” by search engine crawlers. Search engines rely on the information gathered from your website to decide if your website is relevant to a certain search and should be displayed in the search results. Having a website that’s difficult to crawl means no chance of ever getting on Google’s search results.
Secondly, once the visitors are on your page, the website should engage the visitors, inform them about your services and/or products and ultimately turn them into customers. To achieve this you need to identify your goals, know your target audience and use a combination of techniques on the website to get the most out of it.
We will work with you to design the perfect website for your business.
At Green Corfu Services we design websites according to the best practices for Search Engine Optimization. The optimization is done in such a way that each page of your website is optimized for 2-3 keyword combinations but we also optimize on a second level to incorporate many more similar keywords and in this way to take advantage of the long tail in search results. We must stress that at Green Corfu Services we only use ethical (White-hat) SEO methods and avoid methods that try to trick search engines (Black-hat SEO) which can lead to the penalizing or even exclusion of your website from search results.
The text of a website is its “juice”, its “essence”, and at the same time the best and most reliable way to gain good rankings for related web searches. We can help you with copywriting for your website so that you can fully utilize the internet to expand your market.
On the internet, the reliability of a website is measured in incoming links, that is links on other websites linking back to your website. The more and the better incoming links you have, the higher you will score on web searches and the more visitors you’ll get.
Advertising and promotion
We can research, create and manage a promotion campaign for your business, utilizing tools such as pay-per-click (PPC) advertising, article writing, e-mail campaigns, blogging, social media and more.
During the whole web marketing process we continually monitor and analyze the traffic, number of visitors, where they come from, what pages they view and what they spend on your site through Google Analytics. We can provide you with monthly reports with countless drill-down options and we even give you the option of monitoring your website statistics online yourself through a free-of-charge Google account. Based on this analysis we can come with suggestions for improvements on the website and for promotion actions to boost your website traffic and profits.